Headline

Examples:

• Peek inside this <positive descriptor> <”home” or name of room> of a <location> <profession or “resident”>.
• Before and After: This <negative descriptor> <”home” or name of room> gets a(n) <positive descriptor> <paint ”upgrade”, “update”, “refresh”, “make over”> <location>

<Hook Point/Controlling Idea>

Prompt: What was the customer hoping to achieve?

*insert before image

<External problem>

Prompt: What was wrong with their house?

*insert image of a rough area
<Internal problem – – bold or italicized>

Prompt: How was their house making them feel?

<Philosophical problem>

Prompt: Why is it just plain wrong that they had to live in their house the way it was?

<Introduce Guide – Empathy & Authority>

Insert pull quote from Tim showing empathy for the situation and a statement about what he knew he needed to do.

Heading #1 – Provide A Plan – Step 1

<Explain the first step>

Prompt: What was the first step in the process?

*show progress shots of the beginning of the job

Heading #2 – Provide A Plan – Step 2

<Explain the second step>

Prompt: What was the second step in the process?

*show progress shots of the middle of the job

Heading #3 – Provide A Plan – Step 3

<Explain the third step and end with success>

Prompt: What was the final step in the process?

*show finish shots before the rooms get put back together

Heading #4 – Foreshadow The Climactic Scene & Call Them To Action

What were the results?

*show pictures of finished rooms with furniture back in place (preferred professional photos)

How did the customer feel?

What did they say? (quote)

About The Company

Finding a trustworthy <insert rotating keywords like: paint company in Denver> is nearly impossible. Hiring the wrong company can cost you thousands of dollars in repairs. Our painters care about the quality of the craftsmanship, giving you a beautiful paint job that will last for years.

Painting Your Home Can Refresh Your Life

Book An Estimate (link to booking site)

*insert in-house ad to book an estimate