- Peek inside this <positive descriptor> <”home” or name of room> of a <location> <profession or “resident”>.
- Before and After: This <negative descriptor> <”home” or name of room> gets a(n) <positive descriptor> <paint ”upgrade”, “update”, “refresh”, “make over”> <location>
<Hook Point/Controlling Idea>
Prompt: What was the customer hoping to achieve?
*insert before image
Prompt: What was wrong with their house?
*insert image of a rough area
<Internal problem – – bold or italicized>
Prompt: How was their house making them feel?
Prompt: Why is it just plain wrong that they had to live in their house the way it was?
<Introduce Guide – Empathy & Authority>
Insert pull quote from Tim showing empathy for the situation and a statement about what he knew he needed to do.
Heading #1 – Provide A Plan – Step 1
<Explain the first step>
Prompt: What was the first step in the process?
*show progress shots of the beginning of the job
Heading #2 – Provide A Plan – Step 2
<Explain the second step>
Prompt: What was the second step in the process?
*show progress shots of the middle of the job
Heading #3 – Provide A Plan – Step 3
<Explain the third step and end with success>
Prompt: What was the final step in the process?
*show finish shots before the rooms get put back together
Heading #4 – Foreshadow The Climactic Scene & Call Them To Action
What were the results?
*show pictures of finished rooms with furniture back in place (preferred professional photos)
How did the customer feel?
What did they say? (quote)
About The Company
Finding a trustworthy <insert rotating keywords like: paint company in Denver> is nearly impossible. Hiring the wrong company can cost you thousands of dollars in repairs. Our painters care about the quality of the craftsmanship, giving you a beautiful paint job that will last for years.
Painting Your Home Can Refresh Your Life
Book An Estimate (link to booking site)
*insert in-house ad to book an estimate